figured I would share this one too!!
Chrysler working on a 'man van'
The automaker is targeting men for its newest minivan, The Wall Street Journal reports.
Posted by Elizabeth Strott on Thursday, June 24, 2010 12:20 PM
Guys, get ready, and soccer moms, move over. Chrysler is working on a new minivan -- for men.
The Wall Street Journal reports that Chrysler's new version of the Dodge Grand Caravan will be designed with guys in mind.
The "man van," as Chrysler CEO Sergio Marchionne is calling it, will have a sportier look on the outside, with a possible black-and-gray interior trimmed with hot-colored stitching on the seats and steering wheel, according to the report.
Minivans typically have been targeted at moms carting kids and their athletic equipment and schoolbooks back and forth every day, so focusing on men is a new concept for some automakers.
Honda Motor (HMC) plans to introduce a sleeker, more "athletic" design for its Odyssey, the best-selling minivan in the U.S., later this year, according to the report.
"A man van won't generate huge sales, but it's one of those vehicles that gets people talking and heads turning," one dealer told the Journal. "We need that now. I mean, if it gets one guy to give the minivan a second look, it's worth it."
U.S. minivan sales have been falling, hitting 424,007 last year, down more than 50%, compared with 2005 levels, according to Autodata Corp.
http://articles.moneycentral.msn.com/Investing/Dispatch/print.aspx?post=1774163
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment